Our industry is fueling a culture of excess consumption and waste. We’re forging a new path.
And it’s radical.



This June we launched the Good Future Design Alliance (GFDA). Think Paris Accord but for architects, contractors, makers, and interior and landscape designers who refuse to tolerate the inaction in the residential and commercial design industry.

Design certainly has a cosmetic, aesthetic aim. It always aims at making things beautiful. But relevance is just as important. I often say, ‘If it isn’t ethical, it can’t be beautiful. But if it isn’t beautiful, it probably shouldn’t be at all.
— Yves Behar/SF Environ/London Breed

The story is sadly familiar. Piles of waste head to the landfill daily from our job sites, one product can travel thousands of unnecessary miles, and the excess packaging we encounter is TK. And that’s just the beginning of our impact on the planet.



We have to do better.

Together with top design leaders and the city of San Francisco, the GFDA is rethinking and innovating our industry’s business models and design practices to create strategic solutions for a better future. We're using our collective voices and influence to develop concrete goals that fundamentally shift the way our businesses operate, in service of the environment and good design.


Meet our founding members:

Yves Béhar
SF Environment (the city of SF)
Heath Ceramics
Fireclay Tile
Cisco Furniture
Geremia Design
Flora Grubb
Field Architecture


The GFDA is growing and building chapters of alliance members in each major city. We believe in how powerful a movement like this can be when scaled.


Interested in joining the GFDA?